Examples of search engine optimization (SEO) projects for organizations serving business-to-business (B2B) and business-to-consumer (B2C) marketplaces. These projects required keyword integration through content composition and maintenance, complex inner-linking, utilization of rich media, H-tags, metadata, and other essentials that contribute to digital marketing strategy deployment and long-lasting search engine rankings.
Electric Motor Manufacturer & Engineering Service Provider
Website content and landing pages dedicated to motion control devices and components designed for challenging applications and niche industries. This project required concise explanations of technical product and service details with solutions-focused copy for multiple market personas.
Construction Fastener Distributor & Fabrication Service Provider
Website content and product category landing pages for a manufacturer and distributor also offering fill-in services for steel fabricators. This project required region-specific marketing techniques and integration of long- and short-tail product and service keyphrases for distinct market demographics.
Switch & Automation Component Manufacturer
Website content and landing pages for a switch and sensing device manufacturer. This project required detailed product information on specialty components designed for mil-spec, aerospace, security, and various automated systems.
Flat Washer & Small Stamping Manufacturer
Website content and a large quantity of landing pages targeting many long- and short-tail keyphrases. This project required complex inner-linking, detailed descriptions for an RFQ and e-commerce catalog integration, multiple calls to action, and varied marketing assets.
Communication Technology & SasS Provider
Optimized content and landing pages for a finance, utility, and technology communications service provider. This project required the integration of market-specific keyphrases and detailed explanations of relevant solutions, service processes, and relationships with regulatory compliance.
Custom Trophy & Awards Wholesaler
Optimized content and landing pages for a wholesaler offering many customizable items to businesses and individual customers. This project required the integration of a large quantity of keywords and complex inner-linking with content that emphasized attributes and created distinction across similar but unique product types.